Safein - Bridging the gap between merchants and customers
Millions in online sales are lost on a daily basis due to inefficient and repetitive registration forms and checkout procedures that scare away potential customers. We believe simplification of these two crucial parts of the online shopping experience is long overdue in e-commerce, and we’re building Safein to do exactly that.
The e-commerce giant
Modern day online commerce has drastically improved since its early days. The growth of Ebay, Amazon, and Aliexpress, more recently, has made shopping online as convenient, if not more, than in physical stores. In the meantime, the emergence of content management systems and pre-built tools made selling online accessible to virtually anyone. Platforms such as Wordpress, Shopify and Magento have spurred a massive wave of online shops small and large, that cater for all kinds of customer tastes.
Through technological advancements, tests and iterations, sellers have increased their awareness of what customers like and want, learned how to create value for their clients, how to reach them more effectively, and how to present products to them in more appealing ways. As such, e-commerce is continuously evolving, becoming more fluid and smooth relative to retail shopping, overtaking it as the preferred option by customers in an increasing number of sectors.
Yet, among all the good things that have happened to the core experience of shopping online, some huge flaws prevail in seemingly less important areas. To illustrate the point that will follow, let us first raise a question to you: how many times have you forgotten your password and had to reset it, or had your card declined online?
Customer authentication, KYC, data collection and storage, payment processing and chargebacks are some of the problematic areas of online commerce that usually go by unnoticed. Typically, when things go wrong, the customer can only express frustration and give up or leave a negative review — which nobody really wants. Meanwhile, the costs, losses, and unrealized profits associated with these shortcomings are assumed by the merchant, with no actual remedies to deal with them.
The fragmentation of online shopping experience
For the customer, two essential parts of purchasing online — signup and payment — have remained virtually the same since the dawn of e-commerce. For the merchant, these — also known as ‘acquisition’ and ‘conversion’ stages — might well be the most important performance indicators and expensive accomplishments to execute — and both simultaneously equate to success in online retail.
Though efficient signup and payment stages are crucial in converting a window shopper to an actual — and loyal — buyer, not much has been done to reduce this fragmentation of steps involved in e-commerce. In fact, little can actually be done, since many stores need to know who you are, where you want your goods delivered, and how you wish to pay. In response, customers have grown increasingly frustrated by having to share their personal details over and over again, especially with concerns related to their personal privacy and security of their provided data piling up.
With Safein, however, we are building a solution to all the inefficiencies of status quo e-commerce, and are striving to finally make the customer’s shopping journey whole.
A solution for customers and merchants alike
We call Safein a single sign-on digital wallet, but it serves merchants as much as it does customers. The main purpose of our product is to bring the two sides closer together by 1) improving the initial interaction of the two parties, i.e. new customer acquisition, and 2) following through to the very final steps of the shopping experience, the checkout and payment stages. With features ranging from secure personal data storage, identity verification, and pass-through of required information to the merchant, to integrated payment solutions, Safein is bound to add value to both sides of e-commerce, retaining the control of personal data in the hands of the customers, and making the process of onboarding and converting customers frictionless for merchants.
Benefits that make Safein a unique solution for merchants
Get paying customers effortlessly
When signing up on your website, Safein customers shall not need to provide any data; as we will deliver it to you instead, so that the customer could get straight to shopping. Name, phone number, email address, shipping address — you name it — all come to you in an instant. If the customer updates any information on our platform, we’ll have you covered — the new data will be updated for you immediately.
When the customer gets to your checkout stage, we’ll handle the payment process too, whether in fiat or in cryptocurrency. Besides improved conversion rates, the benefits provided by Safein are two-fold: far lower payment processing costs and chargeback-free payments.
Zero risk in handling and storing personal customer data
With customers growing uneasy about their data privacy and security, and the new EU General Data Protection Regulation coming into force this May, you needn’t worry about customer due diligence, KYC checks, and storing sensitive information details securely. Safein shall perform customer ID and address verification and store all data, only passing on to you what you must know about the customer to comply with the law, and protecting you from data breach risks. Not only that, our team will also provide resources and recommendations about data collection practices, and inform you if requesting a certain piece of information from the customer is not advisable.
Minimized costs and expenditures
Answering account-related support inquiries, handling and storing customer data, performing increasingly complex KYC procedures, all are resource-demanding and bear hefty costs not only in direct financial spending, but also staff- and time-wise. In the meantime, getting customers to visit your website and convincing them to purchase your products is also an ongoing learning experience that carries its costs. Both in terms of operational costs and marketing expenditures, Safein is designed to provide a healthy boost in efficiency of your money spent, while also solving a large chunk of your problems related to new customer onboarding, conversions and payment processing.
Extra value with SFN tokens — thanks to the blockchain revolution
The new, tokenized economy permits us to employ a range of incentive schemes for both merchants and customers — which is at the core of our growth strategy. Each and every user shall receive generous rewards for signing up to our partner websites with Safein as well as cashback rewards for every SFN token spent. Meanwhile, if you are an owner of SFN tokens yourself, our services to you in most cases will be completely free of charge. In addition, being part of the crypto-movement in the competitive landscape of today’s e-commerce has benefits of its own, and brings your company to the spotlight.
In case you ask: “When can I start using Safein on my website?”
The development of the Safein platform and app is well underway, and we already have a fully functional MVP, which shall be available for our users to try out shortly. As per our whitepaper, by the time we launch our ICO in a couple of months, a complete identity verification solution is planned to already be integrated in Safein. After the crowdsale, the funds collected will be used to develop our planned features, including a crypto-wallet and payment solution, start acquiring users and partners through our registration pool, and obtain an electronic money institution license in the EU that will permit us to operate with both crypto- and fiat currencies. All of this we plan to have within a year, and shortly after that we will be adding fiat payments into Safein.
About Safein
Safein is a single sign-on digital wallet ensuring security, comfort, and trust for our clients.
‘A REAL-WORLD SOLUTION FOR REAL-WORLD PROBLEMS’
Safein addresses today’s problems in e-commerce and cryptocurrency transactions by offering a single-click sign-in, verification and payments functionality.
For a user, Safein means:
•No more registrations in multiple websites;
•No more waiting to get KYC done for each site / ICO;
•Trusted, convenient and quick payments in fiat and cryptos;
•Enhanced privacy, cybersecurity and data protection;
•Revolutionary referral program with token rewards.
For merchants, Safein brings:
•Enhanced trust and increased conversion rates;
•Reduced customer support costs;
•Free KYCs;
•Lower cryptocurrency and fiat transaction costs;
•Lower compliance costs and risks as well as buyer protection.
Safein is a game-changer because of:
•Ability to easily solve the delays, crypto payments and multiple account management problems in e-commerce;
•Free of charge user verification and data protection services complying with applicable regulations;
•Exceptional focus on easiness of use, integration, and cybersecurity;
•Tokenized platform business, where everyone benefits from being part of the network;
•Revolutionary referral growth model, consisting of a Referral, Registration, and Login token pools.
Safein’s growth roadmap is based on:
Establishing our user base by moving from sector to sector and improving user experience in such sectors: first in crypto business, gaming, financial services, then moving to e-commerce and widespread adoption.
DIGITAL WALLET AND PAYMENTS
Safein is planning to be a fully licensed EU electronic money institution with the ability to receive and process payments in full compliance with the law. Users will be able to hold their crypto and fiat currency in a single wallet as well as convert them from one to another.
Major crypto currencies, including Bitcoin, Ethereum ERC20 tokens, and other popular cryptocurrencies will be supported. Currency exchange functionality, for crypto and fiat, will be standard for all currencies with 0.5% markup from the best available rate in the market.
Having an EU electronic money institution (EMI) license will allow Safein to connect to the SEPA network and give IBAN codes to all of our users. Having that available, Safein will be one step closer to becoming a standard instrument for daily use. Additionally, Safein plans to have payment cards linked to users’ accounts, so users will be able to use their Safein accounts daily both online and offline.
Single Sign On
Safein provides a unique solution for both users and merchants. Users will be able to login into websites directly with no registrations.
The Safein account will at the same time provide merchants with the information necessary for client acceptance and service provision. For example, if a user is signing in to a forum, the forum usually only needs to know user’s display name or some unique identifier enabling it to separate the user from others. In this case, Safein would not disclose data like user’s full name, address, etc. Instead, it will only provide the forum with the required username. On the other hand, should the same user be buying a physical book, additionally, the merchant would be provided with user’s full name and address for shipping. Despite this, the user will have full control of his data at all times, always seeing what information is being requested by the merchant and giving a clear consent to such transfer up front.
A revolutionary solution for both businesses and users
● Users get access to websites with a single click
Safein allows users to sign up and log in to new websites with one click. Forget tedious registrations and lost passwords. You will get instant access to any services online.
● Users control their data
With Safein, you’re always in control of what websites know about you. You can login online anonymously, or only share data the website really needs. On our web panel and mobile app, you’ll see your entire activity history, including registrations and logins.
● Businesses receive a complete KYC solution
Forget hiring staff, training costs, seeking legal advice, setting up IT infrastructure and dealing with fraudulent users. Safein will provide a quick and simple to integrate solution for all your KYC issues. Onboarding new users has never been cheaper.
Funds allocation
• Developing cryptocurrency wallet and payments functionality
• Obtaining the Electronic Money Institution licence
• Launching fiat deposits and merchant payments in EUR, GBP, USD
• Acquiring first 500 mid- to large-scale merchants
• Administrative, operational and staffing expenditures for 2 years
Token
• 100% free payments for merchants who possess Safein tokens
• Monthly cashbacks for users paying with Safein tokens
• Login Pool to incentivize Safein use among users and websites
• Registration Pool to reward new users• Referral Pool to grow user base rapidly
Token info
Token | SFN
Platform | Ethereum
Type | ERC20
Price in ICO1 SFN | 0.07 USD
Tokens for sale | 300,000,000
Investment info
Min. investment | 0.1 ETH
Accepting | ETH
Distributed in ICO | 30%
Soft cap | 3,000,000 USD
Hard cap | 21,000,000 USD
Roadmap
Team and Advisor
Visit Safein On
Website : https://www.safein.com/
Twitter : https://twitter.com/safeincom
Facebook : https://www.facebook.com/safeincom
Telegram : https://t.me/safeincom
Visit Author at:
Bitcointalk Username: Bastiankey03
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=2083931
ETH Address: 0x2611c981AdAb7109E26D0C1798e7B7F20764d5A3
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